game trailers

In today's market, gamers aren't happy with mere static screenshots... they want to see trailers to gauge how games look in motion. This makes creating trailers absolutely essential to make any game sell, whether it be gameplay videos, introduction fmvs... or even movie style trailers, using hollywood conventions of epic music, dramatic language, and short fast bursts of action.
Here is one example of a trailer.. not completely movie style, but makes use of bursts of action and epic music. Note the dramatic introduction of key characters as well.