Thursday 13 September 2007

advertising for women

More feminine colour scheme means it's aimed more at women
Emphasis on fashion, sophisticated look: stronger woman's representation


Emphasis on thighs but not in a really sexually appealing way to men, more aiming at sporty women.. Nike = sportswear so, makes sense

Old fashioned advertising for women was a little.. questionable?

Sexualised scene, man on top, but woman appears more in control then on similar men's ads. Also, half naked men used to appeal to women!

Unfortunately the results aren't quite as entertainingly sexist as the ones for men. Oh well

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